Who mentions whom.

Each sphere is a category. Inside it, every brand with the creators who named it in their own video description — over the last 12 months.

brandcreatorsame creator, another categoryhover anything to trace its wires
4.2B
views · 3,328 mentions · 57 creators

Video Gaming

  • Gamer Supps (53 creators · 1.3B views): penguinz0, Joe Bartolozzi, CaseOh, Joe Bart Games
  • Cheeky (8 creators · 610.6M views): MoistCr1TiKaL Gaming, TGG, Internet Anarchist
  • Starforge PC (6 creators · 491.5M views): Legendary Drops, Papa Meat, AngryJoeShow
  • KontrolFreek (12 creators · 256.1M views): Jynxzi, Hollow, MoreAliA, Tabor Hill

Television

  • VGO Tel (3 creators · 280.5M views): ARY Digital HD, Green TV Entertainment, HUM TV
  • Nisa (3 creators · 221.8M views): Ishq Diaries – Love Diaries
  • Master Paints (3 creators · 212.1M views):
  • Happilac Paints (3 creators · 210.4M views): HAR PAL GEO, Geo Reviews Daily

Automotive

  • carVertical (17 creators · 269.1M views): Mat Armstrong, Mat Armstrong MK2, OMID MOUAZZEN, carwow
  • Incogni (43 creators · 179.4M views): Veritasium, PewDiePie, DRIVETRIBE, Channel 5 with Andrew Callaghan

Sports

  • PrizePicks (41 creators · 290.6M views): FaZe Rug, Druski, Nightcap, Bob Does Sports

Food & Drink

  • Zocdoc (51 creators · 205.2M views): Max the Meat Guy, Doctor Mike, Dead Meat, Kallmekris
Gamer Supps
53 creators · 2645 mentions · 1.3B views
→named Gamer Supps
Cheeky
8 creators · 523 mentions · 610.6M views
→named Cheeky
Starforge PC
6 creators · 433 mentions · 491.5M views
→named Starforge PC
PrizePicks
41 creators · 2809 mentions · 290.6M views
→named PrizePicks
VGO Tel
3 creators · 164 mentions · 280.5M views
→named VGO Tel
carVertical
17 creators · 385 mentions · 269.1M views
→named carVertical
KontrolFreek
12 creators · 639 mentions · 256.1M views
→named KontrolFreek
Nisa
3 creators · 132 mentions · 221.8M views
→named Nisa
Starforge
7 creators · 483 mentions · 221.2M views
→named Starforge
Master Paints
3 creators · 254 mentions · 212.1M views
→named Master Paints
WANT THE LONGER ARGUMENT?

Every line above is a creator a brand already paid.

the same daily measurements behind it are what a brand uses to check a creator before signing one — and what a creator uses to prove their own numbers