What did the
spend actually add?
measured against similar creators you did not book, over the same dates
Exposure vs. matched control
30-day windowFind similar creators you did NOT book
For every creator in the campaign we pick comparable channels from the same category and size who were not in it — same niche, same scale, and on the same trajectory before you started.
Read both groups every day
Views, likes and growth for the creators you booked and the ones you didn’t, right through the campaign and after it — on the same daily rail that already runs across the whole category.
Compare the two
What each creator did after launch, against their own usual numbers AND against the creators you didn’t book over the same dates. It points strongly in a direction — it is not a laboratory experiment, and we never call it one.
What this does and does not cover: it measures what happened on the creator’s side — views, likes and growth around the campaign — by comparing before with after, and the creators you booked with similar ones you didn’t. That is strong evidence, not a laboratory experiment, and every result carries its dates, its sample and what we could not see. Measuring sales needs your own checkout data joined in, which we do in a pilot.
Find out what the spend really added.
we reply within a day with what we can already see on those creators — before you commit to anything
Related: watch the campaign day by day while it runs.